Arnette Sunglasses
Digital campaign contest
Who & What
Arnette was founded in 1992 in California and has upheld its rebellious spirit and strong connection with younger generations. Transitioning from its origins in California’s surf and skate culture to urban landscape, the brand remains unwavering in its commitment to the casual style that has long defined it. The ask for this project was to create a digital campaign contest on social media to promote Arnette’s newest eye wear styles. The contest allowed users to create their very own style using thetemplates provided. They would then upload their creations, and vote on the best submissions. The top three winners would win two pairs of sunglasses with their own creation in both sunglass styles, and a pair also mx and snowboard goggles.
The Solution
In crafting this design, our objective was a harmonious blend of simplicity and information. We meticulously retained Arnette's signature colors and branding, seamlessly integrating their distinctive grunge aesthetic. With utmost precision, each step was meticulously outlined and the requisite files promptly dispatched to the developer. Our collaboration with the developer was an intricate dance, ensuring that the end product achieved perfection in every detail. Below, you'll find a glimpse of the screens that emerged from this collaborative effort. Notably,
this captivating contest made its mark in the year 2012.
