CashBox
Financial website concept
Who & What
CashBox is an innovative digital savings platform committed to cultivating the habit of saving. Our journey began with a mission to make saving enjoyable while curbing excessive spending through an intuitive and user-friendly interface. As I came across this platform, I recognized the opportunity to enhance its visual appeal by transforming its logo, color palette, and overall design from a plain white canvas into a dynamic representation of financial empowerment.
The Solution
I embarked on a series of enhancements to elevate CashBox’s visual identity. Firstly, I modernized the logo, giving it a contemporary look with an abstract box featuring an “X” at the end. Secondly, I conducted extensive research into the branding of startup finance companies, discovering that the finance sector often incorporates serene, muted colors, notably green. While maintaining a minimalist and functional aesthetic, I incorporated these insights into CashBox’s new design.