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Greenleaf
Vehicle decal wraps
Who & What
Greenleaf’s philosophy has always been Eat Well. Live Well. – because eating healthy doesn’t have to be boring and eating better for you foods, means better living. They are committed to using the highest quality, finest and freshest ingredients to create a modern lifestyle dining experience. For this project the existing vehicle wraps had become antiquated, failing to capture the essence of the company's current brand identity. The revamped design aimed for a streamlined aesthetic, utilizing a two-color palette to emphasize catering and delivery services.
The Solution
In this design, we embraced a minimalist approach, ensuring simplicity at its core. We introduced the phrase “innovative dining experience,” elegantly positioned above the logo. Every vehicle featured these words alongside the tagline “fresh, local, healthy.” The delivery vehicle prominently displayed a website prompt for convenient online orders, while the catering vans showcased both the website and a dedicated contact number for placing orders. A cohesive unity was maintained by employing a consistent white color scheme
across all vehicles.