Being one of California's best fresh, local & healthy restaurants. They required a whole new branding project on their vehicles. The problem with the current car wraps was that they were outdated and didn't reflect the companies current branding. The new design called for a much more simple approach. The task was to keep it two colors and promote catering and delivery.
With this design we kept it simple as possible. Added the wording "innovative dining experience" and put it above the logo. Each vehicle was required to have those words as well as the tag "fresh, local healthy". The delivery vehicle had the website call out for online ordering & the catering vans had a call out for the website as well as a number to call for orders. All vehicle were kept white to keep the unity throught.