This was a random side project and made just for fun. Poseidon Brewing Company is based in Ventura. We decided to rebrand the company so that the logo and label are much more simplistic and modern. As well as based it in San Diego, CA. With the label being more of a 60's retro it wasn't holding up a ten year time line. The inspiration came from the greek god Poseidon. Featuring his famous trident. We wanted that to be our focal point.
With a new look. Poseidon is ready to take the seas.
Sketches and Mocks
With the focal point being the trident. We beefed up the lines to give it more of a god approach as well confined it into a shape. As for the label. The labels inspiration comes from a ship come straight for the viewer. You can notice that the waves on the bottom break in a way that it would if the ship was moving forward.