Poseidon
Pale Ale
Branding & Packaging
Who & What
Nestled in the heart of San Diego, Poseidon Brewing Company finds its home, where craftsmanship and innovation intertwine. While our label once embraced a captivating 60's retro vibe, the sands of time revealed the need for evolution. Inspired by the timeless grace of the Greek god Poseidon, our muse, we chose to anchor our identity with his legendary trident, an emblem of strength and sovereignty. This iconic symbol now commands attention as our centerpiece, redefining our aesthetic. With a revitalized appearance, Poseidon Brewing Company embarks on a new voyage, prepared to navigate the boundless oceans
of taste and distinction.
The Solution
We heightened the trident's prominence by intensifying its lines, evoking a godly essence, and artfully sculpting its contours. As for the label, it draws inspiration from a ship approaching the viewer head-on, evidenced by the meticulously crafted wave patterns at the base that emulate the ship's advancing motion.